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Privacy Policy

Rapid Computers Ltd, trading as Rapid Technologies, is committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains the personal information we collect, the purposes for which it is used, and the measures we take to safeguard it.

1. Introduction

Rapid Computers Ltd (Company No. 1524516), with its registered office at Unit 10 Skyhawk Avenue, Off Banks Road, Liverpool, Merseyside, L19 2QR, collects and processes personal data to deliver audio-visual integration services and maintain effective communication with customers, prospects, website visitors, and other stakeholders.
This policy applies to all individuals whose personal data we process, including clients, leads, subscribers to marketing communications, and website visitors.

2. Contact Details

For enquiries regarding this Privacy Policy or to exercise your data protection rights, please contact:

3. Information Collected

We may collect personal data directly from you when you:
  • Request a quotation
  • Complete a contact form
  • Register for an event
  • Communicate with us by telephone or email
  • Subscribe to our newsletters
 
This data typically includes your name, job title, company name, business address, email address, and telephone number.
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We also automatically collect technical information when you access our website, such as:
  • IP address (including identification of business IPs via Lead Forensics)
  • Device and browser details
  • Operating system
  • Pages visited and duration of visit
  • Cookie identifiers
 
We may also use publicly available business information from sources such as LinkedIn and company directories.

4. Use of Third-Party Tools

We employ third-party tools to support our operations:
  • Lead Forensics – Provides B2B visitor identification by matching business IP addresses. Data collected by the Lead Forensics tracking code is processed and stored securely within the UK.
  • Zoho CRM Plus – Used to manage customer and lead information, send marketing emails (with opt-out options), and operate our live chat service via Zoho SalesIQ. Zoho acts as a data processor on our behalf and processes only the personal data we input into its services. Our Zoho CRM Plus account is hosted in Zoho’s Europe Data Centre (EU DC).
 
For details on Zoho’s practices, see: Zoho Privacy Policy.

5. Purposes and Legal Bases for Processing

We process your personal data for the following purposes:
​
  • To respond to enquiries and prepare quotations
  • To deliver and manage service contracts
  • To send marketing communications (with your consent, where required)
  • To analyse website usage and improve our services
  • To prevent fraud and comply with legal obligations
 
​Our lawful bases include:
​
  • Performance of a contract (e.g., providing services you request)
  • Legal obligations (e.g., tax and VAT compliance)
  • Consent (e.g., marketing communications)
  • Legitimate interests (e.g., improving services, business development)

6. Cookies and Tracking Technologies

Our website uses:
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  • Strictly necessary cookies – For essential site functionality
  • Performance cookies – e.g., Google Analytics, to understand site usage
  • Marketing cookies – e.g., Lead Forensics for B2B visitor insights
 
You can manage or withdraw consent at any time via our cookie banner or your browser settings. For full details, please see the automatically updated list of Data Processing Services (DPS) below.

7. Data Sharing and Transfers

We may share your data with trusted service providers, including:
​
  • Web hosting providers
  • Payment processors
  • Analytics platforms
  • Lead Forensics and Zoho CRM Plus
 
If data is transferred outside the UK or European Economic Area (EEA), we rely on UK adequacy decisions or Standard Contractual Clauses to ensure your information remains protected.

8. Data Retention

We retain personal data only as long as necessary:
​
  • Enquiries and leads: 2 years after last contact
  • Contractual records: 7 years (for VAT and tax requirements)
  • Marketing consent records: Until consent is withdrawn
  • Live chat transcripts: As long as reasonably required
 
Retention periods may be updated to reflect legal or business requirements.

9. Security Measures

We implement technical and organisational measures including:
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  • Encryption of data in transit and at rest
  • Role-based access controls
  • Strong authentication procedures
  • Regular security assessments
  • Staff training and awareness
  • Incident response protocols
 
If a data breach occurs, we will assess the impact within 48 hours and, where required, notify the Information Commissioner’s Office (ICO) and affected individuals without undue delay.

10. Your Rights

Under the UK GDPR, you have the right to:
​
  • Access your personal data
  • Rectify inaccuracies
  • Request erasure (“right to be forgotten”)
  • Restrict or object to processing
  • Request portability of your data
  • Withdraw consent at any time
 
​We will respond to valid requests within one month. Proof of identity may be required. Requests are free of charge unless manifestly unfounded or excessive. To exercise your rights, please contact us at [email protected].

11. Automated Decision-Making

We do not carry out fully automated decision-making that has legal or similarly significant effects.

12. Children's Data

Our services are not directed at individuals under 13. We do not knowingly collect children’s data. If you believe we have processed such information, please contact us immediately so we can delete it.

13. Policy Updates

We review this Privacy Policy at least annually. Any updates will be posted on our website with a new effective date. We recommend checking this page periodically.